BNY Mellon,
Podfast
To prove that BNY Mellon truly does "Consider Everything," we created a podcast ad that was slowed down by half so when heard at 2x speed it sounded normal.
There are people out there that listen to podcasts at twice the speed so they can consume more content. To prove that BNY Mellon truly does "Consider Everything," we created a podcast ad that was slowed down by half so when heard at 2x speed it sounded normal.
To achieve this, we bought a :30 media placement in The Economist's "Money Talks" podcast. Then we recorded a :15 ad and slowed it down to half the speed so it filled out the entire thirty seconds. When the podcast was sped up to 2x speed then our ad sounded completely normal while everyone else sound like they were in fast forward.
AdWeek • MEDIA PLAN OF THE YEAR • Best Use of Voice
Clios • BRONZE • Audio • Streaming/ Downloadable Content
Clios • SHORTLIST • Audio Craft • Other
The One Show • MERIT • Radio & Audio • Streaming Audio Advertising
The One Show • SHORTLIST • Creative Use of Data • Targeting
The One Show • SHORTLIST • Radio & Audio • Innovation in Radio & Audio
The Webby Awards • HONOREE - Advertising, Media & PR • Online Guerrilla & Innovation.
Shorty Awards • GOLD • Creative Use of Technology
Shorty Awards • WINNER • Business To Business
NY Festivals • BRONZE • Audio / Radio • Best Use • Best Use of Medium
NY Festivals • BRONZE • Audio / Radio • Best Use • Streaming
NY Festivals • BRONZE • Avant-Garde / Innovative • Audience Connection
NY Festivals • SHORTLIST • Collaborations & Partnerships: Products & Services • Other
NY Festivals • SHORTLIST • Audio / Radio • Best Use • Technology
NY Festivals • SHORTLIST • Audio / Radio • Best Use • 60 and Under
NY Festivals • SHORTLIST • Audio / Radio • Product & Services • Other
NY Festivals • SHORTLIST • Financial • Use of Medium/ Discipline • Audio/Radio
NY Festivals • SHORTLIST • Audio / Radio • Craft • Sound/Audio Mixing
NY Festivals • SHORTLIST • Financial • Business to Business • Investment Banks
The Gerety Awards • BRONZE • Media Cut
The Drum Awards Marketing • HIGHLY COMMENDED • Digital
The Drum Awards Marketing • HIGHLY COMMENDED • Finance & Professional Services
The Drum Awards Marketing • NOMINATED • Best Tech • Led Innovation of the Year
The Drum Awards Marketing • NOMINATED • Media Planning or Buying
The Drum Awards Digital • WINNER • Best Use of Audio
The Drum Awards Digital • SHORTLIST • Finance & Professional Services
Global ACE Awards • WINNER • Digital/Technology Powered Experiences
Global ACE Awards • WINNER • Broadcast Advertising - Radio
FCS Portfolio Awards • GOLD • Audio Advertising
Campaign Big Awards US • FINALIST • Media Excellence • Best Use of Sound
What'd I Do?
Copywriting
Where'd I Do It?
Havas New York
Who'd I Do It With?
Jess Davis, Jay Hunt, Nick Elliott & Rob DiFondi