J.P. Morgan Wealth Management,
Cut Through the Noise Campaign
In 2021 and 2022, the financial world was so overheated with information that it was hard to know where to turn for solid advice. So, we decided to add to it some more to show how J.P. Morgan could cut through it.
Attaining wealth is hard. Believe me. But managing it is even harder (I hear). If everywhere you turn someone is trying to pry your money from you, who can you trust? I don't know about you, but to me the name J.P. Morgan holds a lot more weight than @dacryptogod420.
For the anthem spot, we shut down the historic Hollywood Roosevelt Hotel lobby and had Shiba Inus, children, and a wall-mounted lion yell financial noise at that poor woman.
What'd I Do?
Creative Lead, Creative Direction, Art Direction, Copywriting
Where'd I Do It?
Droga5
Who'd I Do It With?
Jay Hunt, Samantha Salzano, Sydney Spence, Christian Zerbel, Avery Young, Chris Perrone, Farley Katz, John Verruchi, Nick Ball, Lachlan Milne, and Jim Helton